5th Birthday Event

Having been with Benefit since the original launch in 2005, we were proud to create and manage the extensive progamme and activities designed to celebrate the brand’s 5th Anniversary in HK. Involving both consumer and press activities, the celebrations centred around the creation of the a Limited Edition 5th Anniversary Box Set. With exclusive Hong Kong styled artwork, packaging design and highest quality print production, the box set featured five (of course) of Benefit’s most iconic products each representing one of Hong Kong’s most recognizable icons – all fitting together to form a stylized skyline of our eclectic city. This set was a particular coup for us as it was the first time ever that Benefit HQ in the US had given permission for product packaging to be altered. The set was officially launched at the biggest Benefit Bash to date, held at the penthouse bar Azure – a place with dramatic views that included all 5 icons. In keeping with the fun and funky Benefit image, the party was not just another press event, but included five special carnival style party games as well as product demos, makeover zones and a very special guest appearance by Maggie & Annie (daughters of original Benefit founders Jean and Jane). Benefit’s 5th Anniversary activity attracted considerable press attention and the limited edition set sold out within a month.

  • Scope
  • Concept Development
  • Art Direction
  • Event Planning & Management
  • Event Design & Production
  • Premium Design / Production
  • Design & Layout
  • Display Unit Design
  • Packaging Design
  • Illustration
  • English / Chinese Copy
  • Public Relations
  • Photography
  • Videography
  • Print Production