Gafencu is a luxury men’s magazine aimed at wealthy business professionals in Hong Kong and China. The magazine publishers approached ChinaStylus for a complete re-design in order to broaden the appeal of the magazine to the region’s newly emerging, less traditional successful businessmen. The re-design involved an entire new layout system, sectional navigation structure, typographic style and image guidelines as well as a refining of the magazine identity and masthead.

  • Scope
  • Concept Development
  • Art Direction
  • Design & Layout
  • Identity Refinement
  • Grid System Design
  • Icon Design
  • Illustration
  • Typography
  • Image Research
  • Photo Editing
  • Retouching / Manipulation